GPI Beauty is introducing its latest turnkey formulation and packaging innovation, the Coastal Glow Collection, at MakeUp in LosAngeles. 
 
The Coastal Glow Collection will appeal to consumers seeking clean, natural beauty solutions, the company says, and focuses on sustainability. 
 
Each product is crafted with sustainably sourced kelp, celebrated for its deep hydration and rejuvenating properties. The products are paired with eco-friendly packaging solutions—for "a  mindful approach to self-care and sustainable living," GPI states.
 
Maria Marshall, General Manager of GPI Beauty, said, 
 
"With Coastal Glow, we wanted to create a collection that not only enhances natural beauty but also aligns with the growing demand for sustainable and mindful self-care products. By infusing our formulas with the restorative properties of kelp, we've captured the essence of coastal living—effortless, radiant, and rejuvenating."
 
This Collection is designed to nourish the skin and enhance natural beauty through marine-powered formulations and lightweight textures. 
 
More Info: MakeUp in LosAngeles Booth No. D49